Every default below is an editable example, not a promise. Put in your own close rate and job value.
Permits a month
Expected wins a month
Expected revenue a month
Plan cost a month
Cost per permit address
One win pays for
Same number of addresses bought as shared leads at your price per lead
This is arithmetic on your inputs. A permit is a public record of a project, not a request for a quote, so expect a lower close rate than a homeowner who asked for you, at a far lower cost per address. Results depend on your offer, follow-up and market.